In 2007, Dos Equis inaugurated its current advertising campaign, “The Most Interesting Man in the World.”

The advertisements feature a semi-bearded, debonair, American or Spanish gentleman roughly in his 50s (portrayed by actor Jonathan Goldsmith). While vaguely Spanish music plays in the background, the advertisements featured a montage of daring exploits involving “the most interesting man” when he was younger (the younger man looks very similar to Fidel Castro). The precise settings are never revealed, but he performs interesting feats, such as: freeing an angry bear from a painful-looking bear trap, shooting a pool trick shoot before an Indian audience (by shooting the cue ball out of the mouth of a man laying on the pool table), catching a marlin while cavorting in a Hemingway-esque scene with a beautiful, young woman, winning an arm-wrestling match in a South American setting, surfing the killer wave, and bench pressing two East Asian young women in a casino setting, each woman being seated in a chair. While the shots are being displayed a narrator mentions hilarious aspects of his personality, such as: “he lives vicariously through himself”,”he once taught a German shepherd to bark in Spanish”, “his personality is so magnetic, he is unable to carry credit cards”, “he never says something tastes like chicken – not even chicken”, “he’s been known to cure narcolepsy, just by walking into a room”, “his blood smells like cologne”, “he once had an awkward moment, just to see how it felt”, “his organ donor card also lists his beard”, and “even his enemies list him as their emergency contact number”, always ending with “he is the most interesting man in the world.”

At the end of the advertisement, the interesting man says, “I don’t always drink beer, but when I do, I prefer Dos Equis.” Each commercial ends with a signature sign-off: “Stay thirsty, my friends.”